The name tag, identifying conference-goers and networkers everywhere, can be worn as a badge of honor…or a plain-wrap label. One is memorable; the other usually forgettable. Frequently, your name tag is the viewer’s first introduction to your brand.
At any gathering, most likely, the first thing people check out is your face…and then your nametag. For visual learners, nametags are invaluable. A nametag given a little thought can be an effective marketing piece – providing both a conversation starter and a promotional opportunity. Here are a few ideas to make your first impression more significant:
At an event, nametags come in one of two varieties: the pre-printed version or the handwritten label.
- When pre-registering for an event, be sure to not only list your name and company but also a short descriptor of what your company does (then, if the label is pre-printed, you’ve had some input).
- If you are creating the handwritten version, write your first name large, your last name smaller.
- Any artistic ability? Add a quick dingbat – a caricature of yourself, your product, or an image that’s an icon for something you’re interested in – a golf ball? airplane? book?
- Jot a short question or conversation starter: Ask me about _______? Or a quick statement about yourself: My new hobby is _______________.
- If the event provides color-coded nametags, and your business overlaps two areas…wear both!
- Studies have shown that one should wear a nametag on the right side – this is the visual connect when people are shaking hands.
Now, go get your name out there!
Martha Spelman provides creative marketing ideas and implementation. For more information, visit: www.marthaspelman.com.