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Recipe for an AWESOME Blog Post [Infographic]

This visually-appealing infographic lists all of the ingredients you should include to cook up a successful business blog post.

by Martha Spelman


Keeping top-of-mind with customers, providing updated content that search engines love and showcasing your company’s particular expertise and knowledge with helpful, relevant information…these results are what a business blog is all about. Your business blog can be published on your website, as a guest blog on a site whose audience you might otherwise not reach or emailed to your own oh-so-valuable mailing list. An effective post serves multiple purposes and should include valuable content but must be designed, structured and written to capture and retain reader engagement. Here’s a checklist for the components…ingredients if you will…that you’ll need to cook up a successful post. Good enough to eat!

Anatomy of an Awesome Blog Post [Infographic]


Martha Spelman is a Los Angeles-based branding and marketing expert and the co-founder of Packbands silicone storage and organization straps. Martha is the author of The Cure for Blogophobia: How to Easily Create, Publish & Promote Your Business Blog. Click to connect on LinkedIn, Twitter and Facebook.

To find out more about Packbands, visit the Packbands website. Martha can be reached directly at: 310.266.6992 or