Whenever you market your business product or services, you make promises to your customer. Here’s what we’ll deliver, how we’ll deliver it, and when you’ll get it.
But what if your customer got more than you promised? Of course, you can under-promise and then over-deliver. Or you could just always over-deliver.
Promise the best job you can, and then deliver something extra.
Guaranteed: you’ll be at the top of the list next time.
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About the author: Martha Spelman is a Los Angeles-based business branding and marketing specialist. Want to find out more about content marketing? Buy my new book: The Cure for Blogophobia: How to Easily Create, Publish & Promote Your Business Blog. Click to find out more about Martha Spelman and connect on LinkedIn, Twitter and Google+. Martha can be reached directly at: 310.266.6992 or firstname.lastname@example.org.