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Are You Blogophobic? Step # 6: Promoting Your Marketing Content

After creating and publishing your marketing content, it’s important to promote it on all of your social media channels and in print.

(This is Part 10 in a blog series on understanding – and curing – “Blogophobia: the Fear of Content Marketing”Man holding megaphone to announce promoting content marketing


In the previous post, Blogophobia Recovery Step #5: Publishing Your Marketing Content, I talked about where to publish your marketing content and the importance – and benefits of Recycling, Reusing and Repurposing both old and new content. 


You’ve created marketing content, you’ve optimized the content, you’ve published!  It’s time to make sure that your work will be seen, circulated and commented upon…

…this is how and when you’ll be marketing your content:

  • Make your content shareable – be sure to have buttons on your site that allow viewers to “Like” and “Follow” you on Facebook, +1 your content on Google +, tweet your content on Twitter, post your content on LinkedIn, and bookmark your content on sites like StumbleUpon, Digg and Reddit
  • Include an RSS feed button and Email opt-in autoresponder (prominently featured) on your blog page and website home page
  • Share your work on your Facebook page, your Google + profile, your LinkedIn profile and tweet about it (some sources say up to 20 times per post – with minor copy changes and spaced over an extended timeline)
  • Email your blog post to those on your mailing list (who do not get the blog when you automatically post through a service like Feedburner or AWeber)
  • Include your blog URL in all your promotion: in your email signature, in any social network profiles, on your business card and on any other print or online media
  • Ask friends and associates to Like, +1 and comment on your content 

Other paths to promotion:

  • Comment on other blogs – another way get your name out there
  • Get involved in discussions on LinkedIn or Quora
  • Reward those that sign up for your blog: offer a free ebook, a newsletter, a white paper, free webinar, etc.
  • Post any videos on YouTube (have your own channel) as well as on your own site and put any PowerPoint presentations on SlideShare

Want to see how all your hard work pays off? Our next post will discuss Content Marketing: Measuring Your Impact

Martha Spelman is a Los Angeles-based small business marketing, branding, social media and content marketing consultant.  Do you need help with your content marketing strategy and execution?  Click to find out more about Martha Spelman. If you don’t subscribe already, please sign up for Martha’s Blog: Marketing Musings and Tips du Jour.


Martha Spelman is a Los Angeles-based branding and marketing expert and the co-founder of Packbands silicone storage and organization straps. Martha is the author of The Cure for Blogophobia: How to Easily Create, Publish & Promote Your Business Blog. Click to connect on LinkedIn, Twitter and Facebook.

To find out more about Packbands, visit the Packbands website. Martha can be reached directly at: 310.266.6992 or