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Author! Author! Going APE for Guy Kawasaki’s New Book

The good news? You can independently publish – and promote – your own book. Guy Kawasaki’s “APE: How to Publish a Book” is literally the “tell-all” tome for wanna-be authors. APE: Author. Publisher. Entrepreneur. It’s a monster of a book that may help you conquer your fear of rejection – not to mention demolish your shoulda/woulda/coulda excuses for not publishing.

Guy Kawasaki APE: Author Publisher Entrepreneur
Ever dreamed of seeing your Great American Novel in print? These days, realizing that dream could be tougher than ever. Conventional publishers are becoming more and more selective. The expense of publishing and promoting a book are higher than ever; the decline in brick and mortar book stores clearly illustrates that story.

The good news? You can independently publish and promote your own book. APE: Author, Publisher, Entrepreneur — How to Publish a Book , by Guy Kawasaki and Shawn Welch, is literally the tell-all tome for wanna-be authors. It is a monster of a book that may help you conquer your fear of rejection and demolish your shoulda/woulda/coulda excuses for not publishing.

Authors want to write books for all kinds of reasons to tell a story, promote their business or deliver information. That endeavor, even just a few years ago, might have been unimaginable to most. This new book makes it possible.

APE takes the reader (and would-be author) from point A to point Z; from book concept to Congratulations! APE provides numerous links, templates and resources that will be invaluable to both new and established authors. And though the book gives incredibly detailed guidance, it is a pleasure to read.

One chapter that stood out while I was reading through was the section dedicated to guerilla marketing. In case you were not already aware, guerilla marketing refers to an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.

Guerilla marketing can be particularly useful for businesses in highly competitive sectors like law firms. You can learn more about guerilla marketing strategies for law firms by checking out this fascinating article:

Tempted to give the book a read?

Here is a sampling of APE offerings:

The Author section :

Chapter 1: Should You Write a Book?

Chapter 5: Tools for Writers

Chapter 6: How to Write Your Book

The Publisher section:

Chapter 8: How to Edit Your Book

Chapter 12: How to Sell Your Book

Chapter 17: How to Price Your Book

The Entrepreneur Section:

Chapter 22: How to Guerilla-Market Your Book

Chapter 26: How to Share on Social Media

Chapter 28: How to Pitch Bloggers and Reviewers (see, it works!)

APE gives concise direction on the technical side (cover design, author services referrals, converting files, uploading your book and using print-on-demand services). As well, understanding book distribution, self-publishing issues and how to build an Enchanting Person Brand are covered. While many conventional publishers seem stuck in the 90s with an outdated approach to selling books, APE clearly shows why Guy Kawasaki has earned his Social Media stripes APE offers a plethora of marketing and promotional ideas.

Guy Kawasaki took up playing ice hockey his passion — at 48. If writing a book is your goal, there is no reason, with APEs help, you cannot go ahead and publish your masterpiece!



Guy Kawasaki is the author of APE, What the Plus!, Enchantment, and nine other books. He is also the co-founder of, an online magazine rack of popular topics on the web. Previously, he was the chief evangelist of Apple. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.


Martha Spelman is a Los Angeles-based marketing, branding and social media consultant. Want more marketing ideas and inspiration? Sign up for My Blog: Marketing Musings and Tips du Jour. You can reach Martha directly at: or 310.670.5300.



Martha Spelman is a Los Angeles-based branding and marketing expert and the co-founder of Packbands silicone storage and organization straps. Martha is the author of The Cure for Blogophobia: How to Easily Create, Publish & Promote Your Business Blog. Click to connect on LinkedIn, Twitter and Facebook.

To find out more about Packbands, visit the Packbands website. Martha can be reached directly at: 310.266.6992 or