(This is Part 9 in a series on understanding – and curing – “Blogophobia: the Fear of Content Marketing” )
Where to publish your work:
- On your website – as a blog or as fresh content on other site pages (like FAQ, News or Case Studies)
- On a guest blog – follow blogs that your audience might subscribe to or that are influencers in your industry – then ask to guest blog. This is an excellent way to find new viewers – and increase your followers.
- On a curation site – like Scoop.it or Pearltrees or Themeefy (Curation sites are a good way to “get your feet wet” if you’re considering starting your own blog or as a complement to your existing blog – they can increase your rankings and get your followers – but are not a substitute for also creating original content)
- On Social Media Platforms like YouTube, Pinterest and Flickr
You’re not through yet! Once you’ve written and published your content, think about how to increase it’s useability – how to get some “marketing mileage” out of it.
How to get more miles out of your content:
- Make a video (2-3 minutes is optimum)
- Expand a blog into article, an ebook, a whitepaper
- Create a webinar, podcast, webcast or lead a teleseminar
- Use your content as the basis for a speaking engagement
You can also apply the Recycle, Repurpose, Reuse concept to getting ideas for new content. Take a look through your marketing archives (brochures, newsletters, collateral, ads, press releases, case studies). Easier than starting from scratch, with some reworking and updating you may be able to recycle this material into new content.
Our next post will talk about Promoting the content you’ve created – making sure your work will be seen, circulated and commented upon – this is when you’ll be promoting your content.
Martha Spelman is a Los Angeles-based small business marketing, branding, social media and content marketing consultant. Do you need help with your content marketing strategy and execution? Click to find out more about Martha Spelman. If you don’t subscribe already, please sign up for Martha’s Blog: Marketing Musings and Tips du Jour.