When creating your website or marketing content, or curating content produced by others, you’ll be judged by the company you keep. Building trust in you and your company’s products and services depends on the quality of marketing content you create and share. When buyers associate you and your company with providing beneficial, informative content, you’re perceived as a potential asset, an expert in your field, a trusted advisor.
Determine your Audience and Make your Content:
Good content is instrumental in starting – and building — a working relationship.
Martha Spelman is a Los Angeles-based small business marketing, branding, social media and content marketing consultant. Do you need help with your content marketing strategy and execution? Click to find out more about Martha Spelman. If you don’t subscribe already, please sign up for Martha’s Blog: Marketing Musings and Tips du Jour.