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Archive for the ‘Blogophobia’ Category

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Are You Blogophobic? Part #9: What’s the Number One Reason for Content Marketing?

Here’s the story that proves why the #1 Reason to Engage in Content Marketing will transform you from Blogophopic to Blogoholic!

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Are You Blogophobic? Recovery Step #8: Making Time for Content Marketing

One of the biggest concerns about undertaking a content marketing program is the time investment (which in turn translates into a financial investment) required. Many companies feel that creating fresh content on a consistent basis, however, is no longer an option – the payoff is too valuable — and they delve into content marketing, at whatever level their time and budget constraints allow.

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Are You Blogophobic? Recovery Step # 7: Measuring Your Marketing Content Results

Measuring your content marketing efforts is key to telling you how people are finding your content, how many people are finding it, where they’re finding it and what they’re doing once they get there.

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Are You Blogophobic? Step # 6: Promoting Your Marketing Content

After creating and publishing your marketing content, it’s important to promote it on all of your social media channels and in print.