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Archive for the ‘Brand Persona’ Category

A businessman pointing to the entrance of a maze

Let Your Customer Be Your Guide

Instead of you trying to define your brand, it can be far more revealing to instead, let your client be your guide.

Marketing Idea lightbulb in crosshairs

Marketing Tips Tuesday! Positioning – See and Be Seen

Positioning, in reference to marketing, means placing yourself in the crosshairs of potential clients.