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Archive for the ‘Branding’ Category

Martha Spelman Red Car on Highway Stan in Your Lane Branding

Branding: Stay in Your Lane

Category: Branding

As tempting as it is to have a brand that “drives all over the place,” resist the temptation, maintain strong branding and stay in your lane.

Martha Spelman What Are You Waiting For? Marketing Your Business person waiting at a bus stop

Market Your Business: What Are You Waiting For?

Category: Branding, Marketing

Here are ways to market your business that can counteract the reason many companies don’t market: lack of time, money, personnel and know-how.

Martha Spelman on Branding: Just Say No Thank You

Branding: Just Say “No, Thank You”

Turning down work can be good for branding: Saying “No” to projects that don’t fit a company’s positioning helps strengthen the brand.