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Archive for the ‘Branding’ Category

Martha Spelman Male.Female Business Superhero

It’s a Bird, It’s a Plane, It’s a Business Superhero!

Category: Branding

Exceptionally successful business superheroes have clearly defined their special business superpower and market it to potential customers.

Image of flying saucer to illustrate "Is Your USP a UFO?"

Is your USP a UFO?

Determining your business’ Unique Selling Proposition or USP, can strengthen and differentiate your brand while simplifying branding and marketing efforts.

Martha Spelman Is Your Business Presentable? Time for a Marketing Makeover

Is Your Business Presentable? Try a Marketing Makeover

Category: Branding, Marketing

A presentable business focuses on the importance of professional design, quality content and a well-executed marketing strategy.

Gold ingot representing Value Statement

What’s a Value Statement Worth?

Part of a company’s brand, a Value Statement sets out the company’s core beliefs, allowing customers and employees to understand its goals and priorities.