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Archive for the ‘Budget’ Category

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Time or Money?

Marketing is a time and money investment made in any successful business. But undertaking a successful marketing strategy doesn’t necessarily require a major financial capital investment. Other types of business capital are available. Investing your intellectual capital (acquired skills and knowledge) and human capital (social and personality attributes including creativity) in growing your business can be both financially prudent and financially rewarding.

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Blogophobia Recovery Step #1: Making the Commitment to Content Marketing

In making the commitment to Content Marketing – and to blogging, it helps to first ask yourself some questions to help establish Your Goals, Your Content Guidelines and Your Budget.