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Archive for the ‘Building Trust’ Category

Making it Personal: Creating Content Marketing that Converts

Here’s how to convert prospects into customers using content marketing that features your personal voice, style, views and experience.

Infographic showing marketing mix of online and in-person activities

Are You Making the Right Marketing Connections?

Maximizing your marketing time and money is more important than ever. The right balance of: In-person + In-print + Internet = Income! More than ever, marketing requires a strategy that allows marketing dollars – and time – to be spent most effectively. The goal is to find the right mix of activities that fits the budget, and time availability, of the business owner or representative; in other words, “Getting the most bang for your buck.”

Rubber Stamp with Word Approved on it

Marketing Tips Tuesday: Can You Be Trusted?

One of the most important concerns one has when considering working with a new company is trust: is this a business or individual I want to work with?