Archive for the ‘Content’ Category
Content marketing is the use of “content” – words and visuals — to market your business. Content gets you found on the internet and noticed by potential clients. Email with relevant content is particularly effective. Consider these visuals created by packaging and identity design firm, Shimokochi/Reeves. Even before the advent of Pinterest, Mamoru Shimokochi and Anne Reeves were emailing illustrated messages to promote their business.
Stories illustrate how you can help a customer: when you talk about what you’ve done in the past and can recite scenarios about business successes that relate to your customer’s needs, they can relate to you.