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Archive for the ‘Content’ Category

Shimokochi Reeves graphic illustration of dots for Happy Spring email greeting

Picture Bliss! Marketing with Images

Content marketing is the use of “content” – words and visuals — to market your business. Content gets you found on the internet and noticed by potential clients. Email with relevant content is particularly effective. Consider these visuals created by packaging and identity design firm, Shimokochi/Reeves. Even before the advent of Pinterest, Mamoru Shimokochi and Anne Reeves were emailing illustrated messages to promote their business.

Typewriter typing What's Your Story on Ppaer

Selling by Telling: “Just the Stories, Ma’am.”

Stories illustrate how you can help a customer: when you talk about what you’ve done in the past and can recite scenarios about business successes that relate to your customer’s needs, they can relate to you.

Infographic showing marketing mix of online and in-person activities

Are You Making the Right Marketing Connections?

Maximizing your marketing time and money is more important than ever. The right balance of: In-person + In-print + Internet = Income! More than ever, marketing requires a strategy that allows marketing dollars – and time – to be spent most effectively. The goal is to find the right mix of activities that fits the budget, and time availability, of the business owner or representative; in other words, “Getting the most bang for your buck.”

Yellow pencil with eraser shavings to illustrate editing

Beyond Spell-check: Editing for Results

True editing is a process by which one makes a piece better – much better: more focused, more compelling; a piece with impact. A well-edited piece will engage, educate and entertain your reader.