About two years ago, I began writing a series of blog posts about content marketing. I started with the What; my definition of content marketing (“Using Words, Images and the Internet to create a conversation about your business and ultimately convert contacts into customers”). Then I wrote about Why a business should engage in contact marketing. The series progressed through the Who, Where, When and How. My aim was to take the Blogophobic businessperson and help turn him or her, with fewer than a dozen blog posts, into a Blogoholic.
Once you’ve written and published your content, think about how to increase it’s useability – how to get some “marketing mileage” out of it. Content can be publishing on your blog, in a guest blog, on a curation site or other social media platform.