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Archive for the ‘Ebook’ Category

Image: The Cure for Blogophobia Book Cover by Martha Spelman

I’m A Published Author

Category: Book Publishing, Ebook

About two years ago, I began writing a series of blog posts about content marketing. I started with the What; my definition of content marketing (“Using Words, Images and the Internet to create a conversation about your business and ultimately convert contacts into customers”). Then I wrote about Why a business should engage in contact marketing. The series progressed through the Who, Where, When and How. My aim was to take the Blogophobic businessperson and help turn him or her, with fewer than a dozen blog posts, into a Blogoholic.

Yellow pencil with eraser shavings to illustrate editing

Beyond Spell-check: Editing for Results

True editing is a process by which one makes a piece better – much better: more focused, more compelling; a piece with impact. A well-edited piece will engage, educate and entertain your reader.

Man holding megaphone to announce promoting content marketing

Are You Blogophobic? Step # 6: Promoting Your Marketing Content

After creating and publishing your marketing content, it’s important to promote it on all of your social media channels and in print.

Computer cursor hand pushing Send button to indicate content marketing publishing

Blogophobia Recovery Step #5: Publishing Your Content

Once you’ve written and published your content, think about how to increase it’s useability – how to get some “marketing mileage” out of it. Content can be publishing on your blog, in a guest blog, on a curation site or other social media platform.