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Archive for the ‘Best Business Practices’ Category

Image: Better Than Advertised Best Quality Stamp

Are You Better Than Advertised?

Promise the best product or service you can, and then deliver something extra.

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What Could Your Business Learn From In-N-Out Burger?

Most businesses could learn from In ‘n’ Out. Afraid of not meeting every customer desire or whim, businesses offer too much. Instead, by determining what it is they do well, where their reputation — and brand — really shine, they could achieve greater success. A smaller niche but a bigger impression. Simplify. Focus.

Lightbulb with dollar sign inside

Marketing Tips Tuesday! The Art of Negotiation: Making You Worth Their While

Most people don’t like talking money. Because it can be uncomfortable to set a price that correctly values a product or service – for both the buyer and seller – the seller’s inclination may be to get the money part out of the way first. Instead, try to leave that part until the end. As the seller, make sure you’ve gotten all the facts: what is being requested, what will be expected from you, any timing or deadline preferences, budget issues, etc.

Should Your Company Have a Social Media Policy?

Social media is fast becoming one of the most important components of a company’s marketing strategy.  It’s inexpensive, quick and easily accessible.  These days, everyone is a publisher, including employees.  Whether that’s a good thing or a bad thing depends on what those employees say about their workplace, as well as how and where they say […]