Archive for the ‘Keywords’ Category
One of the primary reasons to engage in Content Marketing is for your business to be found on the internet – by prospects and existing customers. Your content marketing should address both issues: making you better known and less of an unknown. When creating any content for your site, it’s important to remember these SEO-helpful tips.
In content marketing, a grabber headline blends entertainment with education (and is seasoned with some targeted keywords).
Most brands have a “deep specialty” – a very narrow repertoire of product or services. Having this focus allows the company to become known as an expert in the field: the “go to” business for a particular need. In contrast, Jonathan Goldhill terms himself “a marketing generalist” but stresses that he has a “deep niche.” When working on his brand, he wanted to target small businesses with five to fifty employees, in need of marketing services but relatively underserved by existing coaches. His niche? Landscapers.