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Archive for the ‘LinkedIn’ Category

image: LinkedIn logo with endorsements lettering

LinkedIn Endorsements: Love ’em or Hate ’em?

Category: LinkedIn, Social Media

Endorsements are factored into LinkedIn searches, which is also a plus.

Infographic showing marketing mix of online and in-person activities

Are You Making the Right Marketing Connections?

Maximizing your marketing time and money is more important than ever. The right balance of: In-person + In-print + Internet = Income! More than ever, marketing requires a strategy that allows marketing dollars – and time – to be spent most effectively. The goal is to find the right mix of activities that fits the budget, and time availability, of the business owner or representative; in other words, “Getting the most bang for your buck.”

Man holding megaphone to announce promoting content marketing

Are You Blogophobic? Step # 6: Promoting Your Marketing Content

After creating and publishing your marketing content, it’s important to promote it on all of your social media channels and in print.

Illustration of a checkmark button

Blogophobia Recovery Step #1: Making the Commitment to Content Marketing

In making the commitment to Content Marketing – and to blogging, it helps to first ask yourself some questions to help establish Your Goals, Your Content Guidelines and Your Budget.