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Archive for the ‘Marketing Consultant’ Category

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Blogophobia Recovery Step #3: Creating Your Marketing Content

People take different approaches to how they actually produce their content. For some, it is a structured process; for others it is more spontaneous. Ultimately, one chooses a method that allows creativity and productivity. It’s important to remember structure, searchability, shareability, readability and simplicity: one idea per post.

Jonathan Goldhill Interview with Martha Spelman

Branding and Marketing – What Works? An Interview with Business Growth Coach Jonathan Goldhill

Most brands have a “deep specialty” – a very narrow repertoire of product or services. Having this focus allows the company to become known as an expert in the field: the “go to” business for a particular need. In contrast, Jonathan Goldhill terms himself “a marketing generalist” but stresses that he has a “deep niche.” When working on his brand, he wanted to target small businesses with five to fifty employees, in need of marketing services but relatively underserved by existing coaches. His niche? Landscapers.

Martha Spelman Marketing Consultant Marketing Blog

What do Groucho Marx and Google have in Common?

Yes, potential clients Googling you are, in some ways, shopping and doing research. You may be contacted by a few folks you’d rather not work with. But on the other hand, being found you on the internet could turn out to be quite profitable – it’s a club whose membership you probably shouldn’t ignore.

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Search Me! 15 Ways to Google-ize your Website

The best way to increase your company’s Google ranking – often a key to a potential client finding your business — is by stocking your website with fresh content. In addition to the usual “Home” or “About Us” pages, here are 15 ideas for content-rich pages and links whose presence on your site will help push you to the top. By keeping your content relevant, engaging, and new, your site becomes a “Go To” destination for information about you, your company and industry.