Archive for the ‘Marketing Consultant’ Category
People take different approaches to how they actually produce their content. For some, it is a structured process; for others it is more spontaneous. Ultimately, one chooses a method that allows creativity and productivity. It’s important to remember structure, searchability, shareability, readability and simplicity: one idea per post.
Most brands have a “deep specialty” – a very narrow repertoire of product or services. Having this focus allows the company to become known as an expert in the field: the “go to” business for a particular need. In contrast, Jonathan Goldhill terms himself “a marketing generalist” but stresses that he has a “deep niche.” When working on his brand, he wanted to target small businesses with five to fifty employees, in need of marketing services but relatively underserved by existing coaches. His niche? Landscapers.