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Archive for the ‘Networking’ Category

Optical Illusion to illustrate marketing insanity

What is the Definition of (Marketing) Insanity?

Many businesses have marketed themselves in the same way for years. They still place print ads, recycle old brochures or count on word-of-mouth referrals. And when business doesn’t improve (or worse, gets worse), what do they do? They just do more of the same. And expect different results.

Infographic showing marketing mix of online and in-person activities

Are You Making the Right Marketing Connections?

Maximizing your marketing time and money is more important than ever. The right balance of: In-person + In-print + Internet = Income! More than ever, marketing requires a strategy that allows marketing dollars – and time – to be spent most effectively. The goal is to find the right mix of activities that fits the budget, and time availability, of the business owner or representative; in other words, “Getting the most bang for your buck.”

Photo of the Stars Motel in Martha Spelman networking blog

Networking: Not a One-Night Stand

Successful networking requires a commitment – to joining multiple networking groups or organizations and attending their various events — regularly. Networking is about not only meeting new people but interacting with those people on a repeated basis .

When Branding Meets Networking: Like Playing Telephone

That’s where the branding part comes in: crafting a message that is clear, effective and easy to repeat. The aim is to have the person you tell a) understand your message, b) remember it, and c) be able to pass that message to someone down the line.