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Archive for the ‘Niche Building’ Category

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Tip du Jour: The Niche Advantage

Learn more, listen more, develop more; be willing to specialize. And then spread the word. Focus all your marketing communication on your niche – let readers and listeners know that you know…more.

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Competing for Business: What’s YOUR Podium Event?

Right now, the world is watching the Olympics. There are almost 11,000 athletes participating in over 300 events. And yet, there are names that everyone recognizes: Michael Phelps, Usain Bolt, Gabby Douglas. Your business is no different: developing your brand recognition requires building your niche – that extreme focus within your field. Educate and train yourself to know more than your competition. Perform to the best of your ability and choose to work where your abilities are strongest.