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Archive for the ‘Packaging’ Category

Image: Building a Brand - Coachella 2013 Ticket Packaging

Coachella Ticket Packaging: The Ultimate Branding Experience

The Coachella ticket packaging is an example of branding done beautifully…and effectively. The ultimate branding component, beyond what the product looks like or sounds like, is how it makes the customer feel.

Stella and Dot Jewelry Delivery Package

Marketing Design: Hey! Nice Package

Coachella Music Festival and Stella and Dot Jewelry provide two examples of the importance of delivering a purchase in a well-designed package that contributes favorably to the customer experience.

Marketing Wow! Coachella Ticket Package Sets the Stage

Marketing after the sale: Coachella Music Festival previews the main event with elaborately-designed wristband packaging.