Archive for the ‘Social Media’ Category
Content marketing conveys the personality of your business. Through the content you create, customers find out how you approach and operate your business, how you solve problems, if you are an expert in your field and ultimately, if they can trust you. People want to work with companies – and people -they can trust.
Through content marketing, your website visitors and social media followers get more in-depth information about your business: your expertise, what types of projects you handle – and most importantly, about your approach. Visitors should get an idea if they could work with you; if you’re the person, or the business “for the job.”