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Archive for the ‘Target Market’ Category

Infographic showing marketing mix of online and in-person activities

Are You Making the Right Marketing Connections?

Maximizing your marketing time and money is more important than ever. The right balance of: In-person + In-print + Internet = Income! More than ever, marketing requires a strategy that allows marketing dollars – and time – to be spent most effectively. The goal is to find the right mix of activities that fits the budget, and time availability, of the business owner or representative; in other words, “Getting the most bang for your buck.”

A businessman pointing to the entrance of a maze

Let Your Customer Be Your Guide

Instead of you trying to define your brand, it can be far more revealing to instead, let your client be your guide.

A group of blue figures with one red figure in the middle.

Content Marketing: Who’s Your Audience of One?

Category: Target Market

When you create marketing content for your business – write an article, shoot a video or post a blog, it’s important to talk to your ideal client – that customer who is the perfect buyer of your services or product.

Jonathan Goldhill Interview with Martha Spelman

Branding and Marketing – What Works? An Interview with Business Growth Coach Jonathan Goldhill

Most brands have a “deep specialty” – a very narrow repertoire of product or services. Having this focus allows the company to become known as an expert in the field: the “go to” business for a particular need. In contrast, Jonathan Goldhill terms himself “a marketing generalist” but stresses that he has a “deep niche.” When working on his brand, he wanted to target small businesses with five to fifty employees, in need of marketing services but relatively underserved by existing coaches. His niche? Landscapers.