Mailing List


Archive for the ‘Tip du Jour’ Category

Image of lightbulb for Tip du Jour

Tip du Jour: The Niche Advantage

Learn more, listen more, develop more; be willing to specialize. And then spread the word. Focus all your marketing communication on your niche – let readers and listeners know that you know…more.

Rubber Stamp with Word Approved on it

Marketing Tips Tuesday: Can You Be Trusted?

One of the most important concerns one has when considering working with a new company is trust: is this a business or individual I want to work with?

Marketing Idea lightbulb in crosshairs

Marketing Tips Tuesday! Positioning – See and Be Seen

Positioning, in reference to marketing, means placing yourself in the crosshairs of potential clients.