Fact: 86% of B2B marketers report that their organizations are using content marketing, and 70% of them are creating more content than they did one year ago. (Source: Content Marketing Institute)
Writing a blog is a commitment…but one that will pay off in terms of establishing your brand, building your “go-to expert” status, helping with SEO and providing an excellent medium for reaching out to prospects.
Here’s a helpful tip to remember when writing your blog posts:
Let’s talk about how content marketing can build your business: Contact Martha. Martha Spelman is a Los Angeles-based branding, marketing and strategy expert. Using traditional and online marketing to start and grow businesses, she works with startups, entrepreneurs and small- to medium-size companies. Martha is the author of the content marketing book: The Cure for Blogophobia: How to Easily Create, Publish & Promote Your Business Blog.