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Content Marketing Tip #3: Working Smart

Category: Content Marketing

Having several posts in progress lessens the pressure to create that one “masterpiece” post for your content marketing program.

 

by Martha Spelman 

 

Fact: 86% of B2B marketers report that their organizations are using content marketing, and 70% of them are creating more content than they did one year ago. (Source: Content Marketing Institute)

 

Writing a blog is a commitment…but one that will pay off in terms of establishing your brand, building your “go-to expert” status, helping with SEO and providing an excellent medium for reaching out to prospects.

 

Your Reputation Precedes You: Benefits of Content Marketing

 

Here’s a helpful tip to remember when writing your blog posts:

 

Martha Spelman Content Marketing Tip #3

Let’s talk about how content marketing can build your business: Contact MarthaMartha Spelman is a Los Angeles-based branding, marketing and strategy expert. Using traditional and online marketing to start and grow businesses, she works with startups, entrepreneurs and small- to medium-size companies. Martha is the author of the content marketing book: The Cure for Blogophobia: How to Easily Create, Publish & Promote Your Business Blog.

ABOUT THE AUTHOR

Martha Spelman is a Los Angeles-based branding and marketing expert and the co-founder of Packbands silicone storage and organization straps. Martha is the author of The Cure for Blogophobia: How to Easily Create, Publish & Promote Your Business Blog. Click to connect on LinkedIn, Twitter and Facebook.

To find out more about Packbands, visit the Packbands website. Martha can be reached directly at: 310.266.6992 or martha@marthaspelman.com