Mailing List

SIGN UP FOR FREE MARKETING TIPS

Content Marketing Tip #8: Headline How-tos

Category: Content Marketing

A successful headline is make-or-break for getting your content or email read. Make it count!

by Martha Spelman

 

David Ogilvy once famously said:  “Only 1 out of 5 readers gets beyond your headline.”

 

If you want your readers to get to the meat of the matter, you must first capture their attention — with a headline that provokes, questions, challenges, educates and engages — quickly! And for content marketing purposes, that headline should include a keyword or two.

 

More Ideas: 12 Tips to Create Compelling Content

 

Here’s a helpful tip to remember when writing your blog posts, articles, social media updates and email subject lines:

Content Marketing Tip: Grab Attention with a Successful Headline

 

 

Let’s talk about how content marketing can build your business: Contact MarthaMartha Spelman is a Los Angeles-based branding, marketing and strategy expert. Using traditional and online marketing to start and grow businesses, she works with startups, entrepreneurs and small- to medium-size companies. Martha is the author of the content marketing book: The Cure for Blogophobia: How to Easily Create, Publish & Promote Your Business Blog.

ABOUT THE AUTHOR

Martha Spelman is a Los Angeles-based branding and marketing expert. She is the author of The Cure for Blogophobia: How to Easily Create, Publish & Promote Your Business Blog. Click to find out more about Martha Spelman and connect on LinkedIn, Twitter and Facebook.

Martha can be reached directly at: 310.266.6992 or martha@marthaspelman.com

Leave a Reply