David Ogilvy once famously said: “Only 1 out of 5 readers gets beyond your headline.”
If you want your readers to get to the meat of the matter, you must first capture their attention — with a headline that provokes, questions, challenges, educates and engages — quickly! And for content marketing purposes, that headline should include a keyword or two.
Here’s a helpful tip to remember when writing your blog posts, articles, social media updates and email subject lines:
Let’s talk about how content marketing can build your business: Contact Martha. Martha Spelman is a Los Angeles-based branding, marketing and strategy expert. Using traditional and online marketing to start and grow businesses, she works with startups, entrepreneurs and small- to medium-size companies. Martha is the author of the content marketing book: The Cure for Blogophobia: How to Easily Create, Publish & Promote Your Business Blog.