Most recently, it’s part of an advertising campaign for “Sailor Jerry” rum. Born in 1911, “Sailor” Jerry Collins was a renowned old-school tattoo artist who used that line about his tattoo art, while adding other, slightly more spicy, lines about life.
Unless your work is in the visual arts, design or architecture, it probably doesn’t necessarily “speak for itself.” You might need to talk about it…through your branding, marketing, advertising and social content.
Ideally, your branding is developed to deliver the visual, verbal and emotional “short story” about your business.
To make that short story long, you market. You tell your story in different formats: a blog post, a newsletter or an article about your latest project, achievement, interests or opinions; in an ad, a tweet or an update, with a brochure, on a large transparent display, in a presentation or at an event.
If you don’t talk about your work-and it doesn’t already “speak for itself” –people might not know it exists. But if you “speak” about it, maybe they’ll sit up and listen!
Need help getting known? Martha Spelman is a Los Angeles-based small business marketing, branding and social media consultant. To find out more, click here.