Marketing, like food, attracts potential customers.
Talking about food, hearing about food, or seeing food, makes us hungry. Our imagination goes to work. We begin to think about how a dish might taste, how satisfying it might be, how it could make us feel.
Your marketing materials should give your audience the flavor of what your business provides. How your business fills a need. You want to create a desire, because of the potential outcome, to work with your company.
What is it that you could talk about or write about or show that would make people hungry to work with you? And how will you satisfy that hunger?
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