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Food For Thought: What’s Your Marketing Recipe?

Your marketing materials should give your audience the flavor of what your business provides.  How your business fills a need.  You want to create a desire, because of the potential outcome, to work with your company.

Photo of slice of cherry pie with scoop of ice cream on top

Marketing, like food, attracts potential customers.

Talking about food, hearing about food, or seeing food, makes us hungry. Our imagination goes to work. We begin to think about how a dish might taste, how satisfying it might be, how it could make us feel.

Your marketing materials should give your audience the flavor of what your business provides. How your business fills a need. You want to create a desire, because of the potential outcome, to work with your company.

What is it that you could talk about or write about or show that would make people hungry to work with you? And how will you satisfy that hunger?

 

Want to add some spice to your company’s marketing?  Martha Spelman is a Los Angeles-based small business marketing, branding, social media and content marketing consultant.  Hire Martha to help you craft and implement your marketing strategy – including a business blog.  Click to find out more about Martha Spelman.  If you don’t subscribe already, please sign up for Martha’s Blog: Marketing Musings and Tips du Jour.

ABOUT THE AUTHOR

Martha Spelman is a Los Angeles-based branding and marketing expert and the co-founder of Packbands silicone storage and organization straps. Martha is the author of The Cure for Blogophobia: How to Easily Create, Publish & Promote Your Business Blog. Click to connect on LinkedIn, Twitter and Facebook.

To find out more about Packbands, visit the Packbands website. Martha can be reached directly at: 310.266.6992 or martha@marthaspelman.com