Some of you may remember the familiar red and white Burma Shave road sign ad campaigns of the 1950s and 60s (the sign campaign actually began in 1925). The men’s shaving cream company used poems to pitch their product. Posted along the highway were four to six small signs, each imparting one line of the poem, with the final sign advertising “Burma Shave.” The poems touted the benefits of using Burma Shave or cued motorists to various safety tips. The driver, and passengers, read each sign they rode by.
The signs were clever, and effective. They are remembered fondly by those who saw them along U.S. highways – even after 50 years!
A local yoga studio used the same technique (Burma Shave-style Road Sign Ads).
The signs read:
- $10 Classes
- $10 Classes (Repeat)
- Yoga Vista (studio logo)
Using ingenuity in marketing and advertising can be extremely successful and can be executed inexpensively. Creating a series of ads, signs, articles or blogs, to promote your business, is an effective way to engage your audience and tell your story. Once captivated, viewers and readers want more.
Think about the popularity of movie sequels, television series, book trilogies and serialized novels. Readers and viewers like stories that grab them, entertain them, and provide an ongoing connection.
Tell your story – in an engaging way. You might just find it puts you in the driver’s seat.
Need help telling your company’s story? Martha Spelman is a Los Angeles-based small business marketing, branding, social media and content marketing consultant. Hire Martha to help you craft and implement your marketing strategy – including a business blog. Click to find out more about Martha Spelman. If you don’t subscribe already, please sign up for Martha’s Blog: Marketing Musings and Tips du Jour.