Marketing on the Run
I’m always on the lookout for innovative and creative ways to market a business – especially if its done without spending lots of money. Last weekend, on a run along an Orange County jogging trail, I “ran into” exactly that.
About mile three, I came around the bend to find Amber Raulston, realtor, sitting at a folding table. She offered me her “private label” water (her sticker on store-bought water), her business card and a rolled-up paper offering foreclosed properties in the area.
Talk about a captive audience. Runners and walkers must pass by her spot as they make their way along the trail. She’s far enough from a start point to make one thirsty and her “ploy” is intriguing enough to make many stop.
To read the entire Ezine article, click here.