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I’m an Expert! My First Article on Ezine

Marketing on the Run I’m always on the lookout for innovative and creative ways to market a business – especially if its done without spending lots of money.  Last weekend, on a run along an Orange County jogging trail, I “ran into” exactly that. About mile three, I came around the bend to find Amber […]

Marketing on the Run

I’m always on the lookout for innovative and creative ways to market a business – especially if its done without spending lots of money.  Last weekend, on a run along an Orange County jogging trail, I “ran into” exactly that.

About mile three, I came around the bend to find Amber Raulston, realtor, sitting at a folding table.  She offered me her “private label” water (her sticker on store-bought water), her business card and a rolled-up paper offering foreclosed properties in the area. 

Talk about a captive audience.  Runners and walkers must pass by her spot as they make their way along the trail.  She’s far enough from a start point to make one thirsty and her “ploy” is intriguing enough to make many stop. 

To read the entire Ezine article, click here.

Could your business use some work? Martha Spelman provides strategic marketing, brandingmedia relations and communications consulting.  To see more, click here.

ABOUT THE AUTHOR

Martha Spelman is a Los Angeles-based branding and marketing expert and the co-founder of Packbands silicone storage and organization straps. Martha is the author of The Cure for Blogophobia: How to Easily Create, Publish & Promote Your Business Blog. Click to connect on LinkedIn, Twitter and Facebook.

To find out more about Packbands, visit the Packbands website. Martha can be reached directly at: 310.266.6992 or martha@marthaspelman.com