Every business owner understands the importance of marketing. If you’re not marketing your business, you’re starving your business. No word going out, no sustenance coming in. A business’ long-term survival depends on consistent, quality marketing.
Of course, as business owners, many of us we wish we never had to market — that our ideal customer would knock on our door, give us a call or send us an email. Unfortunately, this doesn’t happen – at least no often enough. We must go hunt and gather.
But many business owners don’t market enough, they feel they don’t know the “right way” to market, or don’t want to do something “wrong.” They may chalk up their marketing inactivity up to “not enough time” or “not enough money.” Bottom line: they make no decisions.
What to do? Do something. Set up a client lunch, go to a networking event, write an article about your industry. Take a look at the materials you use to market your business: when’s the last time you updated your website, posted a blog or wrote a new case study? With a monthly newsletter, you could reach hundreds with a push of the “send” button.
The good news? Once you’ve made your first decision, the next one becomes much easier.
Before you know it, you’re marketing.
Martha Spelman is a Los Angeles-based small business marketing, branding, social media and content marketing consultant. Want help defrosting your marketing strategy? Hire Martha to help you craft and implement your marketing strategy. Click to find out more about Martha Spelman. If you don’t subscribe already, please sign up for Martha’s Blog: Marketing Musings and Tips du Jour.