A business blog attracts work for the companies that utilize them in their marketing efforts. The question isn’t usually “Why aren’t we blogging?” but instead, “How do we begin?”
Here’s how to get going on your company’s business blog:
Just start writing.
See a cool phrase? Tie it to your business.
Find an amazing image? Write the business story behind the visual.
Heard some news? Talk about your take on it.
Latest customer query. New advances in your product or service. Dishing out your secret sauce.
These are the sparks that start the communication process; the one where you write about what you know. What you want others to know.
Voice your ideas, tell your story, be sincere. And people will listen.
Engage them, entertain them, educate them, and they will follow and want to hear more.
Help them and they can’t help but listen and read and do.
Pretty soon, you’re an expert in their eyes (and ears). Because what you’re talking about is relevant…to them, your audience.
Now you have an audience.
Audiences that like what you’re saying will stick around, tell their friends and buy what you’re selling.
Studies have shown that businesses that B2B marketers that use business blogs receive 67% more leads than those that do not (Hubspot). Maybe it’s time to see what all the content marketing fuss is about.
Need help getting started on your business blog? Click to Contact Martha. Martha Spelman is a Los Angeles-based branding, marketing, content marketing and social media expert. Using traditional and online marketing strategies to start, grow and promote businesses, she works with startups, entrepreneurs and small- to medium-size companies. Martha is the author of the content marketing ebook: The Cure for Blogophobia: How to Easily Create, Publish & Promote Your Business Blog.