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LinkedIn: You’ve Got Skills!

Adding “Skills” to your LinkedIn profile – keywords that describe job titles, expertise, specialties and credentials — will help users find you.

LinkedIn is regarded by many as the best social media platform for business. While many dismiss Facebook, Twitter and Google+ as entertainment and, in some uses, not serious enough for business, LinkedIn’s offerings are well-suited to those looking to connect about jobs, projects and consulting engagements.

LinkedIn, like all other social networks, is continuously refining its platform to add value and ease of use.  A relatively new addition, “Skills,” (located under the “More” tab) allows users – and searchers — to select keywords and phrases that describe individual job titles, expertise, certifications and specialties.  The words and phrases are pre-selected but there hundreds available.  Shown next to each “Skill” is a year-over-year trending percentage (giving users an idea of what’s popular in searches).   Adding “Skills” keywords to your profile is an important part of your branding.

You can incorporate up to 34 “Skills” in your LinkedIn profile.  While it may be tempting to fill that quota, (“I want to get found!”), it is more advantageous to portray a truthful representation of your skills and list them in order of strength and importance.Image of Martha Spelman LinkedIn profile showing "Skills" page

Tip: Using the “Skills” keywords can also help in the selection of keywords you choose when optimizing your LinkedIn profile (and other content you create).  By using the “Skills” keyword listing in conjunction with Google Adwords and Google Trends, you can find the appropriate keywords that LinkedIn users would type in to find you.

Need help optimizing your LinkedIn profile? Martha is a Los Angeles-based small business marketing, branding and social media consultant. To find out more, click here.



Martha Spelman is a Los Angeles-based branding and marketing expert and the co-founder of Packbands silicone storage and organization straps. Martha is the author of The Cure for Blogophobia: How to Easily Create, Publish & Promote Your Business Blog. Click to connect on LinkedIn, Twitter and Facebook.

To find out more about Packbands, visit the Packbands website. Martha can be reached directly at: 310.266.6992 or