LinkedIn is regarded by many as the best social media platform for business. While many dismiss Facebook, Twitter and Google+ as entertainment and, in some uses, not serious enough for business, LinkedIn’s offerings are well-suited to those looking to connect about jobs, projects and consulting engagements.
LinkedIn, like all other social networks, is continuously refining its platform to add value and ease of use. A relatively new addition, “Skills,” (located under the “More” tab) allows users – and searchers — to select keywords and phrases that describe individual job titles, expertise, certifications and specialties. The words and phrases are pre-selected but there hundreds available. Shown next to each “Skill” is a year-over-year trending percentage (giving users an idea of what’s popular in searches). Adding “Skills” keywords to your profile is an important part of your branding.
You can incorporate up to 34 “Skills” in your LinkedIn profile. While it may be tempting to fill that quota, (“I want to get found!”), it is more advantageous to portray a truthful representation of your skills and list them in order of strength and importance.
Tip: Using the “Skills” keywords can also help in the selection of keywords you choose when optimizing your LinkedIn profile (and other content you create). By using the “Skills” keyword listing in conjunction with Google Adwords and Google Trends, you can find the appropriate keywords that LinkedIn users would type in to find you.
Need help optimizing your LinkedIn profile? Martha is a Los Angeles-based small business marketing, branding and social media consultant. To find out more, click here.