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Market Research: Who Needs It?

Category: Market Research

Whether you’re a startup or an established business, if your company is developing a new product or service, market research is imperative to determine the idea’s viability.

Martha Spelman What Do You Think Thought Bubble Market Research

by Martha Spelman

Many new businesses, or businesses trying something new, think they’ve got the best idea since sliced bread.

Not only do they think it’s a great idea — something people just can’t live without — but their friends and family agree.

And, of course, they’re going to make a boatload of money off their new idea. It’s can’t miss, surefire, without a doubt, fool-proof, in the bag. Until it’s not.

Had these entrepreneurs only done some market research.

Coulda, shoulda, woulda.

Would you buy a car without a test drive? Marry without dating? Put your entire savings in Ponzi scheme?

It’s the same thing if you’re a startup selling a new product or service. There are plenty of market research tools you can use so that you can conduct adequate, impartial market research. Impartial as in not your friends and family – they’ll like whatever you come up with. There are people who do online surveys for money, so you could think about incorporating this into your market research plan.

Undertaking market research will determine if there truly is a market for your idea.

  • Can you identify the ideal customer/audience for your idea?
  • Can you offer your idea at a price customers can afford and at which you will profit?
  • Does your ideal customer like your product or service?
  • Will they buy and use your idea?
  • Will you be able to afford the promotion of your product to that audience?

The amount of market research you do will, of course, depend on the research budget you have. You can conduct the research yourself or use a professional market research company to do it for you. Using an external source often limits bias and gathers data more efficiently. Whatever route you choose to take, market research will give you the necessary information you need, whether it’s what you were hoping for or not. You may be able to present your idea to 20 people or to 200 – even more with the help of an outside vendor. Placing your idea on a crowdfunding site like Kickstarter or Indiegogo can give you plenty of feedback for a nominal investment.

If you’re looking for informative, reliable online research, Luth Research have a complete solution for online research services. You may want to consider using a market research panel for your own business.

Before you spend a ton of time and money developing a prototype, renting a hip office and staffing up, do your market research.

Every person who’s part of your research will offer you valuable information. This feedback will give you the opportunity to pivot and make necessary changes, scrap your idea or continue full speed ahead.

Would you like help conducting market research for your new idea? Contact Martha. Martha Spelman is a Los Angeles-based branding, marketing, content marketing and social media expert. Using traditional and online marketing strategies to start, grow and promote businesses, she works with startups, entrepreneurs and small- to medium-size companies. Martha is the author of the content marketing ebook: The Cure for Blogophobia: How to Easily Create, Publish & Promote Your Business Blog.


Martha Spelman is a Los Angeles-based branding and marketing expert and the co-founder of Packbands silicone storage and organization straps. Martha is the author of The Cure for Blogophobia: How to Easily Create, Publish & Promote Your Business Blog. Click to connect on LinkedIn, Twitter and Facebook.

To find out more about Packbands, visit the Packbands website. Martha can be reached directly at: 310.266.6992 or