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Marketing Tips Tuesday! Creating Content: What’s Your Inspiration Situation?

How to get into a creative mindset when you’re coming up with ideas for new content.

Good idea lightbulb with exclamation point for Marketing Tips TuesdayWhen you’re holding a camera, you begin to look for situations that would make a good photo.  You are consciously in a mind-set to discover an interesting subject, dramatic lighting and a pleasing composition.  If you weren’t holding a camera, you might walk by the same setting and never give it a second thought.

Try to get into that same creative mind-set when you’re coming up with ideas for new content.  Look at articles, blogs, images, videos – or any potentially inspirational material or circumstance — with an “eye” towards your own content.  Carving out some dedicated time, being in a favorable environment or listening to some enjoyable music; all can help transport you to your creative “inspiration situation.”  Jot your ideas down – or voice record them – and voila!  You have come up with what is now the basis for a new piece…by you!


Martha Spelman is a Los Angeles-based small business marketing, branding, social media and content marketing consultant.  Do you need help with your content marketing strategy and execution?  Click to find out more about Martha Spelman. If you don’t subscribe already, please sign up for Martha’s Blog: Marketing Musings and Tips du Jour.


Martha Spelman is a Los Angeles-based branding and marketing expert and the co-founder of Packbands silicone storage and organization straps. Martha is the author of The Cure for Blogophobia: How to Easily Create, Publish & Promote Your Business Blog. Click to connect on LinkedIn, Twitter and Facebook.

To find out more about Packbands, visit the Packbands website. Martha can be reached directly at: 310.266.6992 or