In content marketing, a grabber headline blends entertainment with education (and is seasoned with some targeted keywords). Funny, provoking or arresting, a strong headline foretells the content and includes some SEO fodder. Famous adman David Ogilvy once said, “Five times as many people read the headline as read the body copy.” So make the headline count – it’s your proverbial foot in the door.
Martha Spelman is a Los Angeles-based small business marketing, branding, social media and content marketing consultant. Do you need help with your marketing strategy and execution? Click to find out more about Martha Spelman. If you don’t subscribe already, please sign up for Martha’s Blog: Marketing Musings and Tips du Jour.