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Marketing Tips Tuesday! Mixing Business with Pleasure: Writing a Great Headline

In content marketing, a grabber headline blends entertainment with education (and is seasoned with some targeted keywords).

Good idea lightbulb with exclamation point for Marketing Tips TuesdayIn content marketing, a grabber headline blends entertainment with education (and is seasoned with some targeted keywords).  Funny, provoking or arresting, a strong headline foretells the content and includes some SEO fodder.  Famous adman David Ogilvy once said, “Five times as many people read the headline as read the body copy.”  So make the headline count – it’s your proverbial foot in the door.

Martha Spelman is a Los Angeles-based small business marketing, branding, social media and content marketing consultant.  Do you need help with your marketing strategy and execution?  Click to find out more about Martha Spelman. If you don’t subscribe already, please sign up for Martha’s Blog: Marketing Musings and Tips du Jour.

ABOUT THE AUTHOR

Martha Spelman is a Los Angeles-based branding and marketing expert and the co-founder of Packbands silicone storage and organization straps. Martha is the author of The Cure for Blogophobia: How to Easily Create, Publish & Promote Your Business Blog. Click to connect on LinkedIn, Twitter and Facebook.

To find out more about Packbands, visit the Packbands website. Martha can be reached directly at: 310.266.6992 or martha@marthaspelman.com