Sometimes after we get the business, we forget to do something.
We close the sale; we wrap up a project or ship out the product. We send out an invoice. We get paid.
That transaction is complete.
Not so fast.
Sometimes we forget the simple act of saying “thank you.” For the referral, the order, the payment.
For the business.
Whether a handwritten note, an email, a thoughtful gift or a phone call – it never hurts to say “thank you.” And sometimes that “thank you” contact could be the first step in new business.
Saying “thank you” is easy to say; easier to overlook.
Who should you thank today?
Martha Spelman is a Los Angeles-based small business marketing, branding, social media and content marketing consultant. Click to find out more about Martha Spelman. If you don’t subscribe already, please sign up for Martha’s Blog: Marketing Musings and Tips du Jour.