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Marketing Tips Tuesday! Website Design and Content: That Website is Talking to ME!

It’s important that the design and content of your website target your specific audience.

Good marketing idea lightbulb with exclamation point for Marketing Tips TuesdayWe’ve all had the experience of going online and wading through numerous websites – only to be disappointed in our search.  But sometimes, we land on a page and feel we’ve really come to the right destination.

Whether you’re creating a new website or re-vamping an existing site, one of the most important considerations is audience.  Ask yourself, “Is my website targeting my ideal client?”  The design, copy and visuals should all “speak” to your audience. Whether highlighting your expertise, citing experience or showcasing recent projects, keep your specific customer in mind.  Convey your information in an engaging way and with material that your audience will find relevant.  Attention spans are limited these days – it’s important to send your message quickly and concisely – and to the right buyer.

If your website is talking to your audience…they’ll be talking to you.

Martha Spelman is a Los Angeles-based small business marketing, branding, social media and content marketing consultant.  Does your website need a make-over?  Click to find out more about Martha Spelman. If you don’t subscribe already, please sign up for Martha’s Blog: Marketing Musings and Tips du Jour.


Martha Spelman is a Los Angeles-based branding and marketing expert and the co-founder of Packbands silicone storage and organization straps. Martha is the author of The Cure for Blogophobia: How to Easily Create, Publish & Promote Your Business Blog. Click to connect on LinkedIn, Twitter and Facebook.

To find out more about Packbands, visit the Packbands website. Martha can be reached directly at: 310.266.6992 or