How great is it when you reach out to someone and they respond by saying, “I was just going to call you!”? It’s music to any businessperson’s ears.
Their response indicates two things: first, you’ve been doing a good job marketing — staying “top of mind” with your customers — and second, they may have a need for your services.
When you’re consistently promoting your business on social media, in published posts and articles, with a newsletter or through some other type of marketing or advertising, you’re never far from a potential customer’s thoughts.
Because people are so overloaded with news and content today, it’s important to be heard from frequently – and always with valuable content.
Get in touch, on a regular basis. In addition to public outreach, try to go for the personal as well: a phone call, a handwritten note or a thoughtful email.
If your timing is good and your message is engaging and relevant, the response could be more than an enjoyable conversation (though that’s nice, too).
Now go make it happen more!
Let’s talk about your company’s marketing. Get a FREE! 1/2 Hour Marketing Evaluation: Email Martha or call 310.266.6992
Martha Spelman is a Los Angeles-based small business branding, marketing and strategy expert. Using traditional and online marketing methods to start, grow and promote businesses, she works with entrepreneurs, Professional Services and B2B companies. Let’s chat!
*Thanks to Laverne Caceres, Presentation Coach par extraordinaire, of The Professional Voice, for sparking the idea for this post.