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Tip du Jour: Mission Statement – What’s Your Company’s Winning Idea?

Creating a mission statement is a key to creating a roadmap for your business.


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by Martha Spelman


Create a Mission Statement for your company.  In 2-3 sentences and using 100 words or fewer, your mission statement describes why your company exists


A mission statement answers the questions: Who you Are, What you Do, How You Do it, Who You Do It For and Why You Do It.  It should present your company’s differentiator or Winning Idea. The mission statement is the touchstone for your company: all actions, clients and projects should reflect your Mission Statement.


Martha Spelman is a business branding and marketing consultant.  For more information, please visit


Martha Spelman is a Los Angeles-based branding and marketing expert and the co-founder of Packbands silicone storage and organization straps. Martha is the author of The Cure for Blogophobia: How to Easily Create, Publish & Promote Your Business Blog. Click to connect on LinkedIn, Twitter and Facebook.

To find out more about Packbands, visit the Packbands website. Martha can be reached directly at: 310.266.6992 or