Create a Mission Statement for your company. In 2-3 sentences and using 100 words or fewer, your mission statement describes why your company exists.
A mission statement answers the questions: Who you Are, What you Do, How You Do it, Who You Do It For and Why You Do It. It should present your company’s differentiator or Winning Idea. The mission statement is the touchstone for your company: all actions, clients and projects should reflect your Mission Statement.
Martha Spelman is a business branding and marketing consultant. For more information, please visit marthaspelman.com.