Peacocks know this.
Not long ago, I was cycling with friends through Palos Verdes. Palos Verdes is a beautiful and exclusive residential area south of Los Angeles. It is also home to one of the largest peacock populations in the United States.
Winding our way up a hill, we heard the distinctive cry made by the male peacock during mating season. Nearing a house, we were treated to the magnificent display of a peacock’s plumage – on exhibit for three peahens watching from the roof and another in the driveway.
Peahens are rather plain – brownish feathers, no distinguishing characteristics. But these peahens were being enthusiastically wooed by the peacock. He was putting on an over-the-top show in the hopes that one of the peahens (or more) would take him up on his offer. We rode off before seeing where the wooing led.
Businesses could take a marketing tip from the peacock (and from others in the animal kingdom): to get noticed, sometimes you have to make the extra effort to stand out. Like the peahen, customers might overlook a suitor that doesn’t try hard enough.
Customers are drawn to those that promote their wares. Are you, as a business owner, strutting your stuff…or fading into the crowd?
Want help tooting your own horn? Martha Spelman is a creative business and marketing consultant. For more information and a free consultation, visit: www.marthaspelman.com.