In William Shakespeare’s play, King Lear, the king is looking to dispose of his fortune based on flattery from his three daughters. Two are exuberant in their praise; the third daughter, Cordelia, says nothing. Lear replies to her, “Nothing will come of nothing,” meaning that as long as she says nothing to flatter him, she will receive nothing from him.
Same with marketing! Say nothing, show nothing, do nothing…and nothing happens!
Content marketing is the use of “content” – words and visuals — to market your business. Content gets you found on the internet and noticed by potential clients. Emails sent with relevant content are particularly effective.
Consider these visuals created by branding and packaging design firm, Shimokochi-Reeves. Even before the advent of Pinterest, Mamoru Shimokochi and Anne Reeves were emailing illustrated messages to promote their business. Simple yet iconographic images, combined with a timely message. They say something and show something and they get business.
The images and a corresponding message are emailed out about once a month – often prior to a holiday. Enjoy!
A “Happy Late Summer” message
Something for Spring
Two Ways to say “Happy Holidays”
Martha Spelman is a Los Angeles-based marketing, branding, social media and content marketing consultant. Click to find out more about Martha Spelman. If you don’t subscribe already, please sign up for Martha’s Blog: Marketing Musings and Tips du Jour. You can reach Martha directly at: firstname.lastname@example.org or 310.670.5300.