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Picture Bliss! Marketing with Images

Content marketing is the use of “content” – words and visuals — to market your business. Content gets you found on the internet and noticed by potential clients. Email with relevant content is particularly effective. Consider these visuals created by packaging and identity design firm, Shimokochi/Reeves. Even before the advent of Pinterest, Mamoru Shimokochi and Anne Reeves were emailing illustrated messages to promote their business.

In William Shakespeare’s play, King Lear, the king is looking to dispose of his fortune based on flattery from his three daughters.  Two are exuberant in their praise; the third daughter, Cordelia, says nothing.  Lear replies to her, “Nothing will come of nothing,” meaning that as long as she says nothing to flatter him, she will receive nothing from him.

Same with marketing!  Say nothing, show nothing, do nothing…and nothing happens!

Content marketing is the use of “content” – words and visuals — to market your business.  Content gets you found on the internet and noticed by potential clients.  Emails sent with relevant content are particularly effective.

Consider these visuals created by branding and packaging design firm, Shimokochi-Reeves.  Even before the advent of Pinterest, Mamoru Shimokochi and Anne Reeves were emailing illustrated messages to promote their business.  Simple yet iconographic images, combined with a timely message.  They say something and show something and they get business.

The images and a corresponding message are emailed out about once a month – often prior to a holiday.  Enjoy!

A “Happy Late Summer” message

Graphic illustration of a white rabbits with Happy Late Summer Email greeting

Something for Spring

Shimokochi Reeves graphic illustration of dots for Happy Spring email greeting

Halloween Greetings

Graphic Jack o Lantern illustration by Shimokochi Reeves for email greeting

Two Ways to say “Happy Holidays”

Graphic illustration for email holiday greeting of a snowman face

Graphic illustration of holiday Christmas ornament with snow and Happy Holidays greeting

 

 

 

 

 

 

Martha Spelman is a Los Angeles-based marketing, branding, social media and content marketing consultant.  Click to find out more about Martha Spelman.  If you don’t subscribe already, please sign up for Martha’s Blog: Marketing Musings and Tips du Jour.  You can reach Martha directly at: martha@marthaspelman.com or 310.670.5300.

ABOUT THE AUTHOR

Martha Spelman is a Los Angeles-based branding and marketing expert and the co-founder of Packbands silicone storage and organization straps. Martha is the author of The Cure for Blogophobia: How to Easily Create, Publish & Promote Your Business Blog. Click to connect on LinkedIn, Twitter and Facebook.

To find out more about Packbands, visit the Packbands website. Martha can be reached directly at: 310.266.6992 or martha@marthaspelman.com