How often do you say:
If I start my own business (eat better, take classes, work out, ask for a raise, set a budget), I’ll feel better (happier, stronger, more satisfied)?
Instead, try changing the “if” to “when.”
As in, when I start my business, when I go back to school, when I run that marathon.
When implies that whatever the task, it’ll happen. If only says you’re putting it out there. You haven’t committed.
Saying when is the first step towards achieving your goal.
Enough is enough. It’s time to say when.
If you want to connect, just say when. Martha Spelman is a Los Angeles-based small business marketing, branding and social media consultant. To find out more, click here.