Anyone who’s considered blogging (or who has actually undertaken that commitment) will probably tell you that it ain’t easy. Coming up with ideas, producing each blog post and then publishing, distributing and promoting each post takes time.
But content marketing is worth it. Sign on and you’ll build your industry recognition and “go-to expert” status, gain SEO, have a good reason to get in touch with those on your email list, garner exposure through guest blogging opportunities, strengthen your brand and shape your marketing message.
Tough? Yes. Impossible, definitely not. And here’s a way that could make it all much easier.
Create a blog series. It makes sense.
Take your big idea and break it down into “chunks” of information. Address one part of the big idea per post. If you were hired to provide customers with a roadmap of solutions to their needs — you’d give them a manual. That’s what a blog post series is. Think of the questions clients ask you, the problems they encounter, the challenges you come across. Answer those questions, solve those problems, meet those challenges. And serial blog posting is the way to do it.
I wrote my ebook, The Cure for Blogophobia: How to Create, Publish and Promote Your Business Blog, one post at a time. At the start, I really had no idea that an ebook would be the end result. But when I began listing all of the points I wanted to make, the resources I could provide and the expertise I offer, it became much easier to create it as a step-by-step process.
Other benefits of serial blogging? Having that ready-made road map makes it easier to know your next assignment. Readers anticipate each installment and you end up with material for speaking engagements, Slideshare presentations, podcast or webcast content, maybe an ebook and an increase in your status as a “thought leader.” In other words, you’ll be creating marketing materials with which to build your business.
Seriously, become a serial blogger. Make the commitment and you’ll reap the benefits.
Martha Spelman is a Los Angeles-based branding and marketing expert. She is the author of The Cure for Blogophobia: How to Easily Create, Publish & Promote Your Business Blog and co-founder of Newzful, a content marketing services provider. Want to become a serial blogger? Martha can get you started.