Mailing List


Small Business: How Less is More

Category: Small Business

There are many reasons to start a small business including flexibility, innovation, job security, the feeling of a sense of accomplishment, among others.

Martha Spelman Yes We're Open Sign in Small Business Window

by Martha Spelman

  • The 28 million small businesses in America account for 54% of all U.S. sales (Source: SBA?)
  • Small businesses provide 55% of all jobs and 66% of all net new jobs since the 1970s. (Source: SBA)
  • A Small Business Owner earns an average salary of $71,584 per year (Source: Payscale)

As with any job, there will be drawbacks to owning a small business. Yet having one’s own business remains one of the top American Dreams – here’s why:

While owning a small business is not for the faint of heart – small business owners must be willing to take risks of all sizes. But the reward? “Everything here is mine…to take credit for!” Succeeding at small business ownership gives the proprietor a tremendous sense of accomplishment. If they are smart about how they spend and save money by using services like USave then they will find it easier to make a good profit from their success.

The inherent lack of hierarchy and red tape associated with a small business means far less bureaucracy-related issues than those of an office job – the owner is right there…easy to connect and interact with. “Flat” organizations are generally more flexible, cost-efficient and innovative. They can choose to grow by looking into business consulting firms Indianapolis or they might choose to keep their business deliberately small so they can handle everything themselves.

Owners and staff at a small business learn to be the chief cooks and bottle-washers, allowing them to acquire a variety of skills and have cross-platform experience. They’ll learn finance, hiring, sales and marketing, project management, manufacturing, operations and more. Of course, self-sufficiency reaps rewards of its own but an owner must be willing to recognize his or her limitations and bring on staff or consultants that can “fill in the blanks”. For example, if you really want to promote your business online through a great website but don’t have the time or knowledge to set one up from scratch, you can contact digital agencies like cefar to create one for you, so you can focus on other aspects of your business knowing that the website has been taken care of.

What defines a Small Business? Check out the SBA’s Frequently Asked Questions

A small business is often started by “bootstrapping” and with an imperative of keeping costs — and financial obligations — to a minimum. Slow, deliberate growth can keep outside investors out and more money in the kitty.

A small business is agile, able to change or “pivot” depending on customer wants and needs or when it’s been determined what’s working or what’s not. Feedback can be almost immediate. This flexibility allows room to conceptualize and develop new products or services. And the realization of these new and different offerings is not bogged down in red tape. A small business frequently has a “get to market faster” advantage.

A successful small business doesn’t need hundreds or thousands of customers…just the good ones.

There is a potential for greater profitability – fewer mouths to feed and an ability to streamline operations.

A small business may be undertaken on a part-time basis…the time commitment and location can be set up to accommodate family or other work obligations. Without major investment, one is able to judge the viability of a full-time commitment.

Small businesses can enjoy tax breaks including writing off the portion of a home that’s devoted to running the business, marketing costs, office equipment, furniture and fixtures, auto expenses and startup costs like incorporation or fees paid to professional advisers such as an accountant or attorney. Here’s guidance from the SBA about small business allowable expenses.

While many new businesses finance their start using personal savings and credit cards, small businesses may have access to advantageous financing through organizations like the SBA, using different crowdfunding platforms, angel investment, state non-profits, grants and other lending programs and institutions.

Customer service benefits immensely from the zero degrees of separation between the customer and the business owner. Issues are resolved quickly; company products or services can be improved.

A small business with a “niche” market makes it the “must have” or “must buy from” option. A niche business, properly promoted, can really stand out from an otherwise crowded field. Having a focused offering of products or services leads to an easier brand to build and market.

Owning a small business can give the owner job security (versus being at the mercy of an employer) and be a successful retirement plan: one has the option of selling the business or passing it on to family or key employees.

Find out more about National Small Business Week:

SBA National Small Business Week

No one ever said owning and operating a small business was easy. As a small business owner who has started and run several companies, including the sale of one, I can attest to the plusses and minuses. But the positives, for me, and the small businesses I advise, far outweigh any negatives. When it’s my company, I make the decisions and reap the rewards (like answering emails from a cruise ship off the Italian coast, seeing my kids’ basketball games or taking off for a mid-day hike). Beats answering to a less-than-pleasant boss any day.

Are you a small business owner? What do you like or dislike about it? Please comment!

Are you ready to start (or re-start) your business? Contact Martha. Martha Spelman is a Los Angeles-based branding, marketing, content marketing and social media expert. Using traditional and online marketing strategies to start, grow and promote businesses, she works with startups, entrepreneurs and small- to medium-size companies. Martha is the author of the content marketing ebook: The Cure for Blogophobia: How to Easily Create, Publish & Promote Your Business Blog.


Martha Spelman is a Los Angeles-based branding and marketing expert and the co-founder of Packbands silicone storage and organization straps. Martha is the author of The Cure for Blogophobia: How to Easily Create, Publish & Promote Your Business Blog. Click to connect on LinkedIn, Twitter and Facebook.

To find out more about Packbands, visit the Packbands website. Martha can be reached directly at: 310.266.6992 or