Don’t miss marketing opportunities; there are many that exist and can be implemented without spending lots of dollar$$. Add a LinkedIn recommendation or recent business accomplishment to your email signature, post a sign on your construction project, sponsor a local sports team or industry event, write a letter to the editor of your local paper, organize a Meetup, donate your services or product to a charitable cause, write a blog, post entries in forums and groups like those online at Entrepreneur, Inc, and BusinessWeek magazines. Get your name out there – and have it associated with the organizations, publications and events that will put you in touch with your target demographic.
Entrepreneurs hire Martha Spelman to create and implement creative marketing strategies. For more information, visit: www.marthaspelman.com.