Give your clients reasons to buy from you. First, know your customer and second, promote the value or benefits of your product or service. If your client buys from you, will they be more attractive? Will their house be cleaner? Will they have more confidence? Have more free time? Feel better? Get better customer service? Create marketing that targets your customer and makes them feel that buying from you is the right choice. Give customers what they should have and it becomes what they want.
Martha Spelman is a creative business and marketing consultant. For more information, please visit marthaspelman.com.