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Tip du Jour: People want to buy, but they don’t want to be sold

(Martha Spelman introduces a new feature, Tip du Jour (Ingredients for Cooking Up One  Hot Business). Give your clients reasons to buy from you.  First, know your customer and second, promote the value or benefits of your product or service.  If your client buys from you, will they be more attractive?  Will their house be cleaner?  Will they […]

(Martha Spelman introduces a new feature, Tip du Jour (Ingredients for Cooking Up One  Hot Business).

Give your clients reasons to buy from you.  First, know your customer and second, promote the value or benefits of your product or service.  If your client buys from you, will they be more attractive?  Will their house be cleaner?  Will they have more confidence?  Have more free time? Feel better? Get better customer service? Create marketing that targets your customer and makes them feel that buying from you is the right choice.  Give customers what they should have and it becomes what they want.

Martha Spelman is a creative business and marketing consultant.  For more information, please visit marthaspelman.com.

ABOUT THE AUTHOR

Martha Spelman is a Los Angeles-based branding and marketing expert and the co-founder of Packbands silicone storage and organization straps. Martha is the author of The Cure for Blogophobia: How to Easily Create, Publish & Promote Your Business Blog. Click to connect on LinkedIn, Twitter and Facebook.

To find out more about Packbands, visit the Packbands website. Martha can be reached directly at: 310.266.6992 or martha@marthaspelman.com