by Martha Spelman
Many businesses depend on word-of-mouth referrals to get work. And for quite a few, this method can function well for years. Having established good connections (maybe from past employment positions) and providing quality work can mean, hopefully, you will be sent business.
Word-of-mouth is great from the standpoint that it inherently includes a recommendation of your quality work (people like to hire people endorsed by their friends or trusted advisors) and, relatively-speaking, it’s the least expensive form of marketing.
But there are two things wrong with depending solely on word-of-mouth to bring in work: 1) Your connections must be making connections (coming in contact with work they can’t handle) and 2) Attrition — while your connections may have been in a position to refer you work, they could change jobs or retire — potentially rendering them unable to refer business.
You can’t depend on word-of-mouth forever. If your primary form of marketing is word-of-mouth, you need more mouths.
Incorporating other marketing efforts into your overall business-building strategy is imperative — and it’s never too early to implement. Establishing a plan to increase your visibility — with an updated website, email marketing, networking, speaking, sponsoring an event, writing blogs and being active on social media platforms like LinkedIn, Facebook or Google + — should all be on your radar.
When you talk yourself up, via marketing and promotion, new people will talk you up…to others.
Need some ideas to promote your business? Get in touch…we’ll help you get the word out! Contact Martha Spelman today.