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When Branding Meets Networking: Like Playing Telephone

That’s where the branding part comes in: crafting a message that is clear, effective and easy to repeat. The aim is to have the person you tell a) understand your message, b) remember it, and c) be able to pass that message to someone down the line.

Networking is like an adult version of the children’s game “Telephone.”  You deliver a message– telling someone you meet about your business in the hopes that either they’ll hire you or tell someone else about you.  The aim of both is to make sure your message is clearly stated, and relayed intact.Networking: Like playing the game of Telephone

Have you ever played “Telephone?” Everyone sits in a circle.  The first person whispers a line into the ear of the person sitting next to him or her.  That person whispers what they heard to the next person.  And so on.  By the time the message goes all around the circle, it’s repeated out loud by the last person.  Of course, it’s usually pretty convoluted by then and laughter ensues.

But you want to make sure that your message, even when relayed to someone else, is accurate.  That’s where the branding part comes in: a successfully crafted  message is clear, effective and easy to repeat.  The aim is to have the person you tell: a) understand your message, b) remember it, and c) be able to pass that message along to someone down the line.

If you do that, you’ll get the call.

Want to get the call?  Martha Spelman is a Los Angeles-based small business marketing, branding and social media  consultant.  To find out more, click here.

ABOUT THE AUTHOR

Martha Spelman is a Los Angeles-based branding and marketing expert and the co-founder of Packbands silicone storage and organization straps. Martha is the author of The Cure for Blogophobia: How to Easily Create, Publish & Promote Your Business Blog. Click to connect on LinkedIn, Twitter and Facebook.

To find out more about Packbands, visit the Packbands website. Martha can be reached directly at: 310.266.6992 or martha@marthaspelman.com