Networking is like an adult version of the children’s game “Telephone.” You deliver a message– telling someone you meet about your business in the hopes that either they’ll hire you or tell someone else about you. The aim of both is to make sure your message is clearly stated, and relayed intact.
Have you ever played “Telephone?” Everyone sits in a circle. The first person whispers a line into the ear of the person sitting next to him or her. That person whispers what they heard to the next person. And so on. By the time the message goes all around the circle, it’s repeated out loud by the last person. Of course, it’s usually pretty convoluted by then and laughter ensues.
But you want to make sure that your message, even when relayed to someone else, is accurate. That’s where the branding part comes in: a successfully crafted message is clear, effective and easy to repeat. The aim is to have the person you tell: a) understand your message, b) remember it, and c) be able to pass that message along to someone down the line.
If you do that, you’ll get the call.
Want to get the call? Martha Spelman is a Los Angeles-based small business marketing, branding and social media consultant. To find out more, click here.